Content Writing
The Challenge
NBM Travel legacy dashboard was overwhelming users with 47+ features scattered across multiple screens. Financial analysts spent 40% of their time navigating the interface instead of analyzing data. The platform had a 23% monthly churn rate, with user feedback consistently citing "too complex" and "hard to find what I need" as primary pain points.
Goals & KPIs
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Reduce cognitive load
(Streamline to 12 core features, 80% task completion improvement)
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Increase engagement
(Target 200%+ increase in daily active users)
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Reduce churn
(Cut monthly churn from 23% to under 10%)
Our Process
A structured 6-month engagement combining research, design, and iterative development
The Solution
A data-rich, intuitive interface that puts insights front and center
Before
After
